Rejected Auto Dealership Billboards

 

“McLovin.”

“Save Ferris.”

“Nobody puts Baby in a corner.”

A rash of movie nostalgia themed highway billboards plugging local auto dealerships seems to have swept over NorthWest Indiana in the past few months.

But advertising isn’t something that just happens effortlessly. For every billboard you see, someone in a local advertising agency had to design and pitch several ideas that just never made it. I reached out to the companies behind these film-nostalgia based ads to see what designs ended up on the cutting room floor instead of 80-94, and I think you’ll be fascinated by what I found.