2019 didn’t suck.
We gained over 10k in followers, produced over 200 videos and held wine dinners, brunches and launched our very first Kentucky Derby Party (Tavern On Main), Wingfest (Set Em Up Lanes) and St. Patrick’s Day Party (@LOCAL 219…and we may or may not still be drunk).
But it’s time to move on and look forward to all of the exciting things happening in 2020!
This year we plan on really putting an emphasis on our website. When I run into people, I generally hear two different criticisms of how they think LOCAL 219 could be better serve the community. (1) Expose local bands. (Which we have tried to do with our Vault Sessions on YouTube and would love to do more of in the future), and, (2) Lead the way in letting people know what’s going on in the area.
This is precisely what we are trying to do with our website.
We want you to be the first to know when Fresh Hops is having their Hoppy Christmas Party, when 18th Street plans on facing Franklin House for the next burger challenge, or when reservations open for our brunches at Byway Brewing and Provecho. Local 219 should be your resource to help you discover new things this year, and don’t be afraid to try something new. (REMINDER: We’re teaming up with people who want to change the culture, not keep it the same.)
Also, we plan on unveiling a whole new level of video content and podcasts that we’ve only begun to scratch the surface on. Whether it’s our ‘Jay and Friends’ hosted by Jay Cherry, ‘Brewsiers’ hosted by Dave Foreman, or our ‘Talk Local’ podcasts, we want to start exposing the people, businesses, and corporations doing really awesome work locally, and bring those stories directly to you.
This will also translate into our video work as well.
Upcoming we have more shows like ‘Chef Ed’ starring Matt Griseta from Square Roots on deck, as well as ‘Tattoo Stories’ (a show where local tattoo artists tell us their crazy stories and their most interesting places they’ve tattooed on the body), ‘The Give Back’ that highlights local philanthropists, and ‘Wing Wednesday’s’ so you can continue to watch Rosie and I get destroyed by all of the local restaurants and bars and not leave the bathroom for 48 hours (I’m looking at you Matey’s).
Another question I get asked a lot is how we make money, so I would also like to publicly address this as well.
Up until this point, we’ve been acting as two completely different revenue streams. (1) The media, and that’s everything you see on a day-to-day basis, and (2) as a boutique marketing agency. Our media company makes money on programming sponsorships, events and advertising (which we can use more of, tbh). But the problem is that even though we do have a lot of clients on our marketing side, it’s been too complicated to explain to people the difference, and frankly, we’ve been losing business because people don’t know that we do build websites, contract our videographers, photography or handle their public relations for your business…that is until NOW.
*Queue the horns*
We are officially launching our marketing agency under a new name, that name is WHITE LABEL MARKETING. We will be continuing to do business like we have been, but now we can really focus on just marketing that directly (So if you’re reading this, understand that we do build websites, we do manage social media, we do create video and photos for clients, and we can essentially do all of those things for you.)
So not only will we be serving the Region as LOCAL 219, but we will be providing our marketing services to help serve this area’s small businesses as well.
But before I sign off, I would like to thank our staff for being incredible to work with and keeping the ball moving down the field. I think to some people when they watch our programming they think that there are 50 people behind everything that they see, but we are a staff of less than 10 on any given day.
Whether it’s our Region’s Best Contests Presented by Listing Leaders, or one of our most mundane posts, our staff does everything they can to provide content at the highest quality, so I would really like to give them a public thanks for all of their hard work as well.
That’s all I have. If you have any questions, then please feel free to send us a private message on one of our social media platforms or email me directly at firstname.lastname@example.org. We couldn’t be more excited for 2020 and we wish you all a Happy Holiday!